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Most do not spend enough time thinking about thank you's. More focus tends to be on the gift rather than on the giver. As a result, 77% of first-time donors and 54% of ongoing donors are lost! Overcoming this challenge requires better engagement, and understanding how and when to say "thank you". How can you create a gratification strategy that makes donors feel valued and motivated to keep giving?
This on-demand 75-minute webinar, you will discover:
Claire Axelrad, J.D., CFRE was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30 years frontline development and marketing experience to her work as principal of her social benefit consulting firm, Clairification.
This on-demand 75-minute webinar will identify the most common mistakes in acknowledging donors, and discover not only how to avoid these errors but also how to show gratitude in a way that keeps donors giving again and again.