Boost Donor Loyalty: Crafting Thank You Letters That Inspire Giving

Name: Boost Donor Loyalty: Crafting Thank You Letters That Inspire Giving
Price: 99.00 USD
Availability: InStock

Price: $ + applicable taxes

Summary

Most do not spend enough time thinking about thank you's. More focus tends to be on the gift rather than on the giver. As a result, 77% of first-time donors and 54% of ongoing donors are lost! Overcoming this challenge requires better engagement, and understanding how and when to say "thank you". How can you create a gratification strategy that makes donors feel valued and motivated to keep giving?

This on-demand 75-minute webinar, you will discover:

Clever and tested ideas to implement in your gratification strategy
Ways to craft thank yous to creatively show appreciation for your supporters
Specific thank you examples that inspired donors to give again and again
How to develop long lasting donor relationships - and boost donations

Program Highlights

Why, How, and When Thank You Letters Really Do Matter

Key donor retention fundamentals you need to know
How to use timing to your advantage
Essentials to set yourself up for your next gift

How to Build Donor Loyalty Using the Power of Thank You

Top things to avoid when thanking donors
Ways to show you're paying attention to your donors
Customized strategies: Tips to avoid the basic generic approach

Creating a Transformative Gratitude Culture in Your Organization

Specific thank you examples that inspire donors to give again
How to thank meaningfully each and every time
Guide to practicing gratitude regularly as part of your culture

About the Speaker

Claire Axelrad, J.D., CFRE was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30 years frontline development and marketing experience to her work as principal of her social benefit consulting firm, Clairification.

Claire offers oodles of resources on her site, writes a monthly feature for Maximize Social Business on social media for nonprofits and is a frequent contributor to leading nonprofit resources including Nonprofit Hub, 4GOOD, Fundraising Success Magazine, Nonprofit.about.com and npENGAGE Experts.
Clairification was named "Best Fundraising Blog of 2013" by FundRaising Success Magazine. A member of the California State Bar and a graduate of Princeton University, Claire currently resides in San Francisco California.

Program Benefits

This on-demand 75-minute webinar will identify the most common mistakes in acknowledging donors, and discover not only how to avoid these errors but also how to show gratitude in a way that keeps donors giving again and again.

Purchase This On-Demand Webinar