Crisis Communication Planning: Prepare Now - Before You Need It
In a crisis, communication is paramount. It takes planning and preparation to be able to timely react and implement an effective crisis communications plan. One mishandled accident can destroy the trust of your employees, the public, and cause irreparable damage.
In this instructor-led, 75-minute event you will learn the eight critical steps of managing the communications before, during, and after a crisis. We will cover all the stages from planning, drafting the message, and implementation.
Join us to discover:
- How to identify crisis that could disrupt business operations
- Defining roles and responsibilities for the crisis management team
- Identifying the level of a crisis to determine the communication response
- Developing the messages: use message mapping to prepare ahead of time
- Templates to determine who needs the information, the message, and the timing
- Keys to controlling the message to stakeholders and the public
Preparing Your Crisis Plan – Before You Need It
- Identifying possible crises that could happen within the organization
- Defining the organization structure and decision-making protocols
- Establishing the roles and responsibilities of the crisis management team
- Verifying the crisis: who, what, when, how, and what is being done
- Identify the level of crisis to implement the appropriate response
- Conducting tabletop exercises to test the process before it’s needed
Developing Your Crisis Communication Message
- Using message maps for fast, effective communication in a crisis
- Review pre-scripted responses or develop new responses as needed
- Approval process to ensure the accuracy and consistency of your message
- Role of stakeholders in developing the message, timing, and the means of release
- Learning from a crisis to improve future response plans
Answers to Top Crisis Communication Planning Question Including:
- Why does an employer need to say anything publicly in the time of a crisis?
- How can an employer prepare for a crisis when it could be anything?
- With social media, can an employer ever control the communications or message?.
- How much will all this effort really help the bottom line?
About the Speaker
Michael Peelish, Attorney / Law Office of Adele L. Abrams, P.C.
Michael works as a senior attorney with a degree in engineering of mines with over 26 years working in industry at mining companies with OSHA-related facilities. He has handled cases before the MSHA and OSHA Review Commissions and in state and federal courts. He has served as an executive for multiple publicly traded mining companies with oversight for safety and health, human resources, environmental affairs, purchasing, sustainability, government affairs, training, natural gas production, and continuous improvement.
- Throughout his career, he has worked with mine operators and OSHA facilities to implement safety and health programs, to audit operations against their safety and health programs, and to seek improved ways of protecting employees’ safety and health.
- He is now working for the Law Office of Adele L. Abrams PC representing clients and performs safety and health audits and exposure assessments for his clients.
In this 75-minute event, organization leaders will learn how to effectively prepare for a crisis, and steps for developing and implementing a clear communication plan when a crisis occurs.
If you'd like this program customized for your organization, call us at 1-800-964-6033. We're certain we can fulfill your training needs, while making it fit in your budget!
Premier Learning Solutions is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP®. This program is valid for 1 PDCs for the SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.
This program has been approved for 1 (HR (General)) recertification credit hour toward aPHRTM, aPHRiTM, PHR®, PHRca®, SPHR®, GPHR®, PHRiTM and SPHRiTM recertification through the HR Certification Institute. Learn more at hrci.org
For this one hour program you may claim 0.05 continuance of certification points (COC's) from the Board of Certified Safety Professionals (BCSP).
Please submit a request to obtain proof of your participation and a certificate of attendance will be emailed within 2-3 days.