Running Social Media & Online Contest: What's Legal, What's Not

Name: Running Social Media & Online Contest: What's Legal, What's Not
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Price: $ + applicable taxes

Summary

While running a contest or sweepstakes may seem like standard procedure to your clients, digital formats such as Facebook or Twitter pose new legal risks that they may not have faced in the past. As federal and state regulations increase and social media continues to evolve, ensure you are properly prepared to advise clients as they navigate the online space.

In the 90-minute, on-demand webinar, you will discover:

What laws apply to sweepstakes, contests and promotions in the U.S.?
Rules for running social promotions: Pinterest, Twitter, Facebook and More
Marketing to children: How to avoid major COPPA and platform pitfalls
How new FTC enforcement policies, cases and guidelines could change your plans

Program Highlights

Develop Legally Compliant Promotions: Balancing Fun and the Law

FTC's Dot Com Disclosure Guidelines: How to ensure compliance
Steps to determine if your client's promotion is an illegal lottery
Required disclosures and licensing concerns - What you need to know
Hot marketing techniques: Buzz marketing and hashtag promotions

Key Elements of a Social Promotion: Pinterest, Twitter, Facebook and More

Drafting official rules: What must be included
Trading "likes" and "tweets" for entries: Is this legal?
Social media platforms' TOU: Eliminate 3rd party risks
How and when to obtain consent on social media

Skill Contests and Marketing to Children: Key Pitfalls to Avoid

Marketing to children: Ensure a COPPA-compliant promotion
Winner selection processes: From parental consent to background checks
Giving away expensive prizes: Information the IRS requires
Specific platform rules for marketing and contests

About the Speaker

Melissa Landau Steinman is a partner in Venable LLP's award-winning Advertising, Marketing and New Media Group, Ms. Steinman practices advertising and marketing and consumer protection, with a focus on social media and mobile advertising and promotions. Ms. Steinman counsels some of the world's best-known brands in regulatory compliance, litigation, Federal and State investigations and self-regulatory proceedings before groups such as NAD. She is uniquely familiar with the retail, technology, media and hospitality industries.

A two-term former member of the Board of Directors of the Brand Activation Association (formerly the Promotion Marketing Association), Ms. Steinman wrote and edited the "Guide to Federal and State Regulation of Advertising," and has contributed chapters on advertising law, sweepstakes, social media and charitable promotions to books published in the U.S. and abroad.
She speaks frequently on topics in the field and blogs at Venable's advertising law blog. Ms. Steinman has been recommended in Legal500 2010-2014.
Ms. Steinman received her B.A. from Columbia University and her J.D. from Harvard Law School.

Program Benefits

This 90-minute online training provides best practices in navigating current regulations for online contests to ensure your client avoids legal pitfalls when running a digital promotion.

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