Running Social Media & Online Contest: What's Legal, What's Not
Summary
While running a contest or sweepstakes may seem like standard procedure to your clients, digital formats such as Facebook or Twitter pose new legal risks that they may not have faced in the past. As federal and state regulations increase and social media continues to evolve, ensure you are properly prepared to advise clients as they navigate the online space.
In the 90-minute, on-demand webinar, you will discover:
- What laws apply to sweepstakes, contests and promotions in the U.S.?
- Rules for running social promotions: Pinterest, Twitter, Facebook and More
- Marketing to children: How to avoid major COPPA and platform pitfalls
- How new FTC enforcement policies, cases and guidelines could change your plans
Program Highlights
Develop Legally Compliant Promotions: Balancing Fun and the Law
- FTC's Dot Com Disclosure Guidelines: How to ensure compliance
- Steps to determine if your client's promotion is an illegal lottery
- Required disclosures and licensing concerns - What you need to know
- Hot marketing techniques: Buzz marketing and hashtag promotions
Key Elements of a Social Promotion: Pinterest, Twitter, Facebook and More
- Drafting official rules: What must be included
- Trading "likes" and "tweets" for entries: Is this legal?
- Social media platforms' TOU: Eliminate 3rd party risks
- How and when to obtain consent on social media
Skill Contests and Marketing to Children: Key Pitfalls to Avoid
- Marketing to children: Ensure a COPPA-compliant promotion
- Winner selection processes: From parental consent to background checks
- Giving away expensive prizes: Information the IRS requires
- Specific platform rules for marketing and contests
About the Speaker
Melissa Landau Steinman is a partner in Venable LLP's award-winning Advertising, Marketing and New Media Group, Ms. Steinman practices advertising and marketing and consumer protection, with a focus on social media and mobile advertising and promotions. Ms. Steinman counsels some of the world's best-known brands in regulatory compliance, litigation, Federal and State investigations and self-regulatory proceedings before groups such as NAD. She is uniquely familiar with the retail, technology, media and hospitality industries.
- A two-term former member of the Board of Directors of the Brand Activation Association (formerly the Promotion Marketing Association), Ms. Steinman wrote and edited the "Guide to Federal and State Regulation of Advertising," and has contributed chapters on advertising law, sweepstakes, social media and charitable promotions to books published in the U.S. and abroad.
- She speaks frequently on topics in the field and blogs at Venable's advertising law blog. Ms. Steinman has been recommended in Legal500 2010-2014.
- Ms. Steinman received her B.A. from Columbia University and her J.D. from Harvard Law School.
Program Benefits
This 90-minute online training provides best practices in navigating current regulations for online contests to ensure your client avoids legal pitfalls when running a digital promotion.
